Are you looking to create a great game?
_{Join awesome game developers around the globe.
Learn the business side of development
& make money from your creativity.
‍}

Who it's for:

_{Our "Hero Journey" program helps developers with their early pre-production phase.
Setting you up for a successful development pipeline!
This program is for you if you are serious about your game development and have specialized knowledge of what you want to create, whether you already released a game or in the midst of creating your prototype and want to present your idea convincingly to the world.
‍}

Not Getting Feedback Consistently

_{- Worrying about capturing a player-base or generating hype.
- You're in the midst of building multiple prototypes at a time and are unsure how to proceed.
- You're jumping from strategy to strategy,
- You don't have a process to confidentially bring new players into your world or a process to validate your ideas.
‍}

Overworked and Underpaid

_{- Working on your game during your free time or next to a job.
- Bending over backwards to get features in.
- Projects always go beyond their scope or never get "finished"
- Putting in night-shifts, and never have time for anything besides development.
‍}

Overcomplicating Your Pipeline

_{- Haven't figured out your niche
- Your game isn't connecting with your dream players
- Trying to solve a giant multi-faceted problem
- Don't know where to start when it comes to marketing or project management}

The Hero Journey Program will help you:

Transform your game development in just 9 steps and package your ideas into one irresistible prototype!
Each audience is different, so we work on specific content strategies to capture your audience's attention.
Build long-term trust with your players and learn how to turn playtester's into your loyal fanbase.
Figure out how to fund your game and remove yourself from a constant fear of failure.

Strategize

Set Vision
Set your vision, values and goals to align with your game and studio culture.
A clear vision is your foundation for a strong brand identity.
Narrow Focus
We package your expertise into one irresistible prototype to streamline your production pipeline.
This is the corner-stone to articulate what you are building to capture the attention of your audience.
Validate Prototype
For this we build mechanisms to find your audience and convert your testers into loyal players.
Giving you the required feedback and becoming the core of your growing community.

Visualize

Engineer Build
Create and build the perfect brand for you and your vision that impacts the gaming industry.
Create MVP
Learn the difference between your fans and MVP (Minimum-Valuable-Product) and how to find these players.
Core Concept Visualization
Strike the world with captivating visuals to capture everyone's attention, keeping their eyes on your game. We then create the perfect pitch deck, a mesmerizing Steam page, or a Kickstarter presentation.

Visualize

Engineer Brand
Once your vision has been set, we will get to work and deliver amazing visuals custom-made for your game.
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You will receive:
- One Style Guide including logo for your game or company
- One Splash Illustration to represent your game inside of stores and across social platforms in multiple resolutions
- One Storyboard and one Trailer to attach to a campaign of your choice.
Create MVP
We create and build the perfect brand for you and your vision that impacts the gaming industry. All you have to do?
Apply it to your game for maximum impact!
‍
Create your MVP (Minimum-Valuable-Product) and show the world with either: Building a demo or designing a vertical slice.
Core Campaign
Strike the world with fascinating visuals to capture everyone's attention, keeping their eyes on your game. We then create the perfect pitch deck, a mesmerizing Steam page, or a Kickstarter presentation for you. Show your idea to publishers, investors or a bigger audience
(The choice is yours).

Finalize

Present and Pitch
Learn how to talk and present your game in a way that leaves everyone on the edge of their seat. Your content strategy will be the core of your success. Leverage social media to grow your audience and influence. Build and deploy a product centric content strategy for your game.
Optimize
Once the end goal is near, we optimize your pitch for whichever route you take inside the Hero's Journey. No two heroes are the same, and neither is their path.
Prepare for Growth
Get ready to conquer your goals, whether you want to find a publisher, take on crowdfunding, or find powerful grants to fund your game—
our most important goal to achieve for you: Creative Freedom.

YES, I WANT IN!

If this sounds interesting to you, click the application form above!

This Is Why People LOVE Us

Take a look at what other game developers have to say about Gentleland!

LockedOn

@LockedOn_Games

Just had a very encouraging call with @TheJackyMartin! She instantly grasped my situation and had many good suggestions. I highly recommend it if you're in early development and need some guidance. #indiedev

Janjan Targaryen

@jand_brito

Today I had a good conversation with @TheJackyMartin, wow, if you're a developer and you're lost, sometimes all you need is a person like her, serious, with good ideas and a lot of willingness to help.

outerspaceshack

@outerspaceshack

It was a pleasure working with @TheJackyMartin and her team at on this image for Outer Space Shack, a realistic space #basebuilding #indiegame

Flapjack8

@Flapjack8Games

Was one of the developers to have the pleasure of chatting with @TheJackyMartin. I was able to learn a lot from just a brief message thread, very thorough in her response and offered great insights into the indie games industry. Thanks again Jacky!

Essay Games

@EssayGames

Had a really helpful conversation with @TheJackyMartin about pitches, starting my studio, and taking next steps for getting into the industry full time. If you're thinking things though and want a kind & knowledgeable listener to talk things through, I'd highly recommend her!

Fletcher Studios

@ThomasKildren

Just had an amazing chat with @TheJackyMartin about my dev journey and goals. Now I need a cup of coffee, and a long think about what I want from my dev journey!

Integrity

We are a reliable and trustworthy partner in our dealings with each other, but also with our customers.

We act according to common values, follow regulations and laws and commit ourselves to high moral principles.

We reject any form of unjustified discrimination and actively contribute to equal treatment within the team and your community to protect against discrimination.

Commitment

We stand for commitment and reliability and take responsibility for our own actions.
We go all-in on each and every single of our projects.

It is important to us that everyone in the team and community feels secure and valued.

We keep agreements and promises or cancel them with enough notice to ensure transparency and fairness.

Commitment

We stand for commitment and reliability and take responsibility for our own actions.

It is important to us that everyone in the team feels secure and valued.

We keep agreements and promises or cancel them with enough notice to ensure transparency and fairness.

Passion and Empathy

We act as a team and pull together. We love working with passionate teams and will always ensure a positive environment with highest standards.
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We remain open-minded and are not afraid to put ourselves in the shoes of our counterpart. We believe in collective growth and act with empathy and thoughtfulness.
We inspire each other and promote indivual goals of each member.

We consider cooperation and communication to be a strength. Our workplace culture is based on credibility, respect, fairness, safety and is characterized by a high level of team spirit.

Create the Game of Your Dreams!

Are you looking to create a great game?
_{Join awesome game developers around the globe.
Learn the business side of development
& make money from your creativity.
‍}

Who it's for:

_{- Working on your game during your free time or next to a job.
- Bending over backwards to get features in.
- Projects always go beyond their scope or never get "finished"
- Putting in night-shifts, and never have time for anything besides development.
‍}

_{- Haven't figured out your niche
- Your game isn't connecting with your dream players
- Trying to solve a giant multi-faceted problem
- Don't know where to start when it comes to marketing or project management}